Layer on, layer off. Sweat, freeze, repeat. Every Canadian knows that cycle. We were done pretending it was normal to juggle three jackets just to get through a single day.
Instead of guessing at insulation, we mapped the human body’s heat fluctuations. Using Phase-Change Materials (PCM) and precision airflow, we built a system that actively adapts to those wild temperature swings.
- Absorbs heat when you spike.
- Releases it back when temps drop.
- Exhausts excess heat directionally — without random drafts.
One jacket. One comfort window. All day long.
Every vent, seam, and PCM zone in Northern Shift One is placed with intention — not fashion trends. Built for commutes, climbs, work sites, rink mornings, mountain nights — the Canadian day as it actually happens.
01 — Origin
Designed in Okotoks
VYRA started where the weather can’t make up its mind. Alberta’s chinooks and deep-freeze mornings forced us to rethink what a “winter jacket” even is.
02 — Philosophy
Engineered, not guessed
We don’t throw insulation at problems. We engineer airflow, PCM zones and exhaust to control how heat actually moves around the body.
03 — Purpose
Built for real Canadian life
This isn’t summit-only gear or city-only fashion. Northern Shift One is built for the days where you hit all of it — school run, commute, rink, trail, patio.